Firm’s founder, Hal Bringman, launched NVPR along with its first client, MP3.com, at the advent of digital entertainment when the notion of an MP3 file was merely a novelty. Ultimately, its transformative impact on culture and the markets would be become a recurring theme represented in the company’s disruptive projects. Subsequently, the company has continually helped usher in new trends and disruptive ideas to the masses as the world of media and entertainment continually evolve.
A company’s messaging should be as compelling as its business model and not comprised of recycled, inauthentic boiler plate verbiage mired in the storytelling of yesteryear. This is where an entrepreneurial mindset with the acumen and instincts to successfully drill down and detect trend findings, look deeper at consumer needs, and locate any sense of friction to present solutions, helps break through the cluttered, noisy media landscape.